Implementing the Vision

The Westwood Coalition invited business owners from the historic neighborhood business district (NBD) to a presentation and Q&A session on April 23, 2015 at Westwood Town Hall. Elizabeth Bartley, executive director of the Westwood Community Urban Redevelopment Corporation (WestCURC), was the invited speaker. Members of the Westwood Coalition offered comments and engaged in discussion as well.  The focus of Ms. Bartley’s remarks, supported by these slides, was the implementation of the community vision for the NBD, as proposed by the Westwood Coalition.  She pointed to several of the key Coalition-led steps over recent years, including the community’s shared vision, adoption of the form-based code, and selection of the triangle-bowtie option. (Readers are invited to review the linked posts on this site for more information on these developments, in addition to other posts.)

Next, Ms. Bartley mentioned a number of developments in the NBD indicative of forward movement by people with a belief in the neighborhood and with the vision and capacity to move plans forward.  She named Mayor Cranley’s interest in programmed space on the town hall grounds, Bridgetown Brewing’s brewery plans, WestCURC’s imminent acquisition of the firehouse for use as a family-friendly restaurant, discussion of a café and/or coffee shop, Faces Without Places coming into the NBD, and the possibility of redevelopment of the Sontag Cleaners building without extensive remediation of the site.

Then the presentation turned to work in progress by WestCURC that is focused on the area immediately around Westwood Town Hall, or the southern section of the NBD.  Ms. Bartley showed a concept drawing that showed event space in the park surrounding Town Hall to program and activate that area. She also spoke of the Coalition’s recommendation for cohesive streetscaping throughout the NBD, continued Transportation & Engineering review of the possibility of closing off the west section of Urwiler, and programming Town Hall to meet wider community needed and to restore its historic character.

The design development phase for the work mentioned above is estimated to cost $500,000 (Triangle development plan analysis and overall design development), while the build phase for this same area is likely to cost $6,000,000.  These expenses illustrate the need to concentrate efforts in one section of the NBD first as well as the desirability of, and reality of the need for, both public and private development partnerships. Ms. Bartley mentioned a number of free and low cost planning resources employed already in Westwood, then describing and sharing the summary that WestCURC submitted in April to the Neighborhood Business District Improvement Program (NBDIP).

The NBDIP peer review process will include a tour of the NBD in May 9, followed by presentations from May 18-20, with announcements of awards in June.  WestCURC is inviting letters of support for the proposal.  Interested residents, business owners, and organizations should contact WestCURC for more information.  Organizations represented by the Westwood Coalition are invited to review and comment on WestCURC’s NBDIP application.

Following the presentation, Ms. Bartley, Westwood Coalition members, and attendees engaged in a brief discussion.  Comments and questions included the following:

  • WestCURC’s acquisition of the firehouse and its plans for opening a restaurant (WestCURC will issue a Request for Proposals for a family-friendly restaurant.)
  • Madcap Puppets’ timing for occupying the Bell Building: Fall 2015 for use of the building for offices and workshop space and a year later for the theaters
  • The need for coordinated marketing and promotion of the NBD to heighten its visibility and attract prospective residents, developers, and shoppers
  • A desire to see more of the franchise or corporate businesses engaged in these discussions
  • A suggestion to have monthly NBD business owners’ breakfast meetings
  • A nod to the plans for a cohesive look to the NBD, even while accomplished in phases
  • WestCURC’s offer of free business resources and advisors to Westwood’s business owners
  • The benefits of city support, including Council, for Westwood’s revitalization
  • How quickly will this happen? This initial phase is possible by summer 2017 with an aggressive strategy to attract funding and conduct the planning and development.
  • People are eager for visible change. We’re reminded that OTR developments were in the works for fifteen years.  Although Westwood’s NBD is not of that scale, it does take time.

Thanks for your interest in these presentation materials and notes.  Please contact the Westwood Coalition or Elizabeth Bartley for more information.

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